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Wednesday, July 26, 2006

Logos Redesigned for Web 2.0

From Wikipedia, "The term Web 2.0 refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. In contrast to the first generation, Web 2.0 gives users an experience closer to desktop applications than the traditional static Web pages. Web 2.0 applications often use a combination of techniques devised in the late 1990s, including public web service APIs (dating from 1998), Ajax (1998), and web syndication (1997). They often allow for mass participation (web-based social software). The concept may include blogs and wikis."

A web 2.0 logo can be easily recognized by its glossy look. It makes the user feel that the site operates smoothly and easily. So why haven't companies redesigned their logos yet? Probably because they're worried about brand name and having a recognizable logo. But the people on Yay Hooray started a thread and have posted over 100 redesigned logos for many different big companies. Here are a few of my favorites:

NFL 2.0
nfl20

Very slick logo. One of my favorites from the site.

Nike 2.0
nike2_0

A typical web 2.0 logo with the pointy shapes, the funky colors and the rounded curves. I can't see Nike using this though.

Krispy Kreme 2.0
krispykreme2dot0

Very similar to their current logo, but with a glossy feel to it. Very nice too.

Hitlr!
hitlrhitlr Hosted on Zooomr

Nothing needs to be said for this one. :D

Fruit of the Loom 2.0
fotlfotl Hosted on Zooomr

I think this logo is much nicer than their current. They should switch up.

And some more:

Citibank 2.0
citi2_0


Chev.ro.let
chevy2_0

A play on the popular social bookmarking site del.icio.us.

BMW 2.0
BMW2.0

Another very nice logo.

Best Buy 2.0
bestbuy2_0

Best Buy should really buy this logo.

Aflax
aflaxaflax Hosted on Zooomr

*Duck quacks AFLAK*

Many more at my Zooomr page.

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